Who We Are:
At Aspire Institute India we strive for a world where every first-generation college student pursues their chosen calling, opening doors to success. We do this by offering participants a fully funded leadership program delivered by professors from Harvard Business School, equipping them with the skills, mentorship, and opportunities that align with their true calling.
The Role:
Aspire Institute India is seeking a creative and results-driven Social Media and Marketing Manager to join our dynamic team. In this role, you will lead the development and execution of social media strategies, create engaging content, and identify innovative marketing opportunities to elevate Aspire India’s mission and impact across diverse audiences.
Work Environment:
Hybrid role based in Bangalore, India.
Key Responsibilities:
Social Media Management
- Manage and optimize Aspire India’s presence across platforms such as LinkedIn, Instagram, Facebook, and Twitter.
- Develop and implement a content calendar with engaging posts that align with the organization’s goals and branding.
- Monitor and analyze engagement metrics to assess performance and optimize content strategies.
- Engage with the online community by responding to comments and messages professionally and promptly.
Marketing and Campaign Development
- Research and identify opportunities to promote Aspire India’s programs through targeted marketing campaigns.
- Collaborate with internal teams to create compelling marketing materials, including flyers, videos, and infographics.
- Design and execute advertising strategies to increase program visibility and audience engagement.
Content Creation
- Draft engaging and informative content for social media posts, blogs, and email newsletters.
- Utilize tools like Canva and Adobe Creative Suite to create visually appealing graphics and multimedia.
- Curate and share user-generated content to showcase program impact and success stories.
Analytics and Reporting
- Monitor and track social media metrics to evaluate the success of content and campaigns.
- Prepare and present regular performance reports with insights and recommendations for improvement.
- Identify trends and opportunities for growth based on analytics data.
Collaboration and Innovation
- Work closely with cross-functional teams to align marketing initiatives with organizational objectives.
- Stay updated on social media trends, tools, and best practices to implement innovative strategies.
- Suggest and implement new ideas for enhancing Aspire India’s digital presence.
Qualifications:
Education & Experience
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
- Minimum of 2 years of experience in social media management, marketing, or a related role.
Skills & Competencies
- Excellent written and verbal communication skills.
- Proficiency in managing social media platforms like LinkedIn, Instagram, Facebook, and Twitter.
- Experience using design tools such as Canva, Adobe Creative Suite, and social media scheduling tools.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Creative mindset with a keen eye for visual content.
Personal Attributes
- Proactive, self-motivated, and detail-oriented.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for social impact and commitment to Aspire India’s mission.
Compensation & Benefits
Competitive salary, paid vacation, health insurance, and a 403b retirement plan.
Reporting
The Social Media and Marketing Manager reports to the Director.
How to Apply:
If you are passionate about empowering students and have a knack for building meaningful community relationships, we would love to hear from you. Join us in transforming lives through leadership and opportunity. To apply, please submit your resume, a brief cover letter, and samples of your social media work to indiaprograms@aspireleaders.org with the subject line “Application – Social Media and Marketing Manager.”
Application Deadline: February 28th, 2025
Aspire Institute is committed to equal employment opportunities for all applicants and employees, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.
